Thinking back to when Blippar first launched in the summer of 2011, we had a campaign go live with Cadbury called Spot vs. Stripes and shortly after came some early press coverage about Blippar called, “The QR code killer.” At the time, we were thrilled with this assertive association with something so well known… but [...]
Happy 40th birthday to my beloved iPhone or perhaps more accurately mobile phones in general. What a blessing to have had them in our lives for all these years. We have seen it evolve from the brick pressed up against Christian Bale’s face in American Psycho to the tiny, sexy computer that now lives in [...]
If you live in one of The UK’s major cities and commute to work on public transport you may well be familiar with Shortlist Magazine. Handed out at train and tube stations, Shortlist is a free weekly magazine targeted at an audience of professional males and has the biggest circulation of any men’s lifestyle magazine [...]
It’s not about good tech… it’s about good campaigns. So the debate has raged. ‘AR is the future and will be ‘worth however many billion by 20whenever’ vs. ‘AR is a novelty gimmick’. ‘AR is the cool new marketing tool’ vs. ‘AR is a fad’. Irrespective about how I feel in my personal vendetta against [...]
Close on the heals of our successful interactive Stylist edition, Blippar were excited to extend our partnership to the ShortList title for another fully interactive edition this month – including the world’s first ‘playable’ cover! We, of course, all knew that it was a brilliant edition; the team here spent hours playing Chuckie Egg off the cover, [...]
As reported by Arif Durrani of campaignlive.co.uk, Cindy Gallop has challenged that “Advertising agencies need to “blow themselves up and start again” in order to make themselves relevant to the new world order” and safeguard their future, according to the former industry leader and entrepreneur….
Films and music (and TV show formats) and great marketing, in mobile and other formats, is something we Brits are rather good at exporting to the world. We have a bit of a history for it, just as James Bond has a bit of a history… at being cool….
This Summer Blippar teamed up with Maybelline to showcase their new ColorShow Nail Laquer. By blipping a press advertisement which is featured in glossy magazines across the US, you can interact with the virtual color wheel, and try on the nails for yourself. Orange Fix is our shade of choice, which you can try [...]
Dear Blippar Team, This public newsletter is dedicated to you. Everyone else – please forgive us this little indulgence…. But for this special occasion, we wanted to share this open letter to the team with you. Happy First Birthday Blippar! Here’s to us – the very special group of individuals who have built a [...]
This last weekend marked the first large scale event to be blipped with Budweiser’s Made in America concert in Philadelphia. The headliners included Jay-Z and Pearl Jam, who sang “99 Problems” for the closing song. Concert goers were able to create their own concert poster, unlock exclusive content from the artists, live stream the [...]