Archive for the ‘Image Recognition’ Category
As reported by Arif Durrani of campaignlive.co.uk, Cindy Gallop has challenged that “Advertising agencies need to “blow themselves up and start again” in order to make themselves relevant to the new world order” and safeguard their future, according to the former industry leader and entrepreneur….
Films and music (and TV show formats) and great marketing, in mobile and other formats, is something we Brits are rather good at exporting to the world. We have a bit of a history for it, just as James Bond has a bit of a history… at being cool….
The Blippar team reached another first last week; we are absolutely ecstatic to announce our inaugural venture into blipping apparel! To celebrate the release of “Stare Into The Sun,” Graffiti6 partnered with Blippar – currently launching in the U.S. to become one of the first bands to ever offer an interactive augmented reality t-shirt which [...]
Our very own Jess Butcher was lucky enough to attend the AR Summit Awards as Blippar won “best browser” at the Augmented Reality Awards held in London last night. The AR Summit awards are indeed the first UK awards for the augmented reality industry, they are designed to recognise and reward companies successfully developing new [...]
Mischievous betting firm Paddy Power are taking the ultimate gamble: risking a charge of high treason by bringing Her Majesty The Queen to life on any 10 pound note through the augmented reality app Blippar. Her Majesty having just recovered from her Jubilee celebrations will be sharing her views with Paddy Power on England’s chances, [...]
It’s been an incredibly busy week in Blippar HQ, and we’re proud to announce today our latest blipp, this time again with a print publication: Telegraph Media Group is to launch a multi-platform campaign in partnership with Lexus to promote the launch of the new GS model and brand proposition ‘Creating Amazing’. The campaign launches [...]
If you’ve been following us for a while, you know the Blippar team have got a bit of a sweet tooth and we’re very happy to announce our latest blipp working in collaboration with WeAre2020: United Biscuits, a leading manufacturer of snacks, biscuits and cakes, is announcing that McVitie’s Medley is mixing it up again [...]
Hot on the heels of our collaboration with Wagamama, we’re proud to announce that we’re working with Chiquito, the Mexican restaurant and bar chain, to launch its first ever augmented reality marketing campaign with a fun game aimed at children. The kids’ placemats contain a child-friendly food and drinks menu, plus a selection of games, [...]
In all the flurry of activity over the past few months, our weekly collaboration with the Sunday Times InGear supplement on a blippable column each week has fallen a little under the radar. We’re very proud to have been working with InGear for a number of weeks now to help them bring the video content [...]
In February 2012, our team at Blippar was very happy to announce our collaboration with the immensely popular boyband The Wanted. We created the world’s first interactive tour brochure for popular boyband The Wanted’s UK tour which visited 16 cities in England, Ireland, Scotland, Wales and N. Ireland during the spring of 2012. The tour [...]