Archive for the ‘Mobile Augmented Reality’ Category
Why we’re Anti QR Association
Thinking back to when Blippar first launched in the summer of 2011, we had a campaign go live with Cadbury called Spot vs. Stripes and shortly after came some early press coverage about Blippar called, “The QR code killer.” At the time, we were thrilled with this assertive association with something so well known… but [...]
Thrilled to announce our Shortlist results: the world’s most successful interactive magazine!
Close on the heals of our successful interactive Stylist edition, Blippar were excited to extend our partnership to the ShortList title for another fully interactive edition this month – including the world’s first ‘playable’ cover! We, of course, all knew that it was a brilliant edition; the team here spent hours playing Chuckie Egg off the cover, [...]
What’s changing in advertising ….? Rather more than we might at first think…
As reported by Arif Durrani of campaignlive.co.uk, Cindy Gallop has challenged that “Advertising agencies need to “blow themselves up and start again” in order to make themselves relevant to the new world order” and safeguard their future, according to the former industry leader and entrepreneur….
Proud to be Blippish: The name’s Bond…. Blipp Bond….
Films and music (and TV show formats) and great marketing, in mobile and other formats, is something we Brits are rather good at exporting to the world. We have a bit of a history for it, just as James Bond has a bit of a history… at being cool….
Virtual Nail Varnish. How to ‘try on’ 40 new Maybelline polishes with blippar!
This Summer Blippar teamed up with Maybelline to showcase their new ColorShow Nail Laquer. By blipping a press advertisement which is featured in glossy magazines across the US, you can interact with the virtual color wheel, and try on the nails for yourself. Orange Fix is our shade of choice, which you can try [...]
Made in America, Budweiser Concert!
This last weekend marked the first large scale event to be blipped with Budweiser’s Made in America concert in Philadelphia. The headliners included Jay-Z and Pearl Jam, who sang “99 Problems” for the closing song. Concert goers were able to create their own concert poster, unlock exclusive content from the artists, live stream the [...]
Blippar Shine at LeWeb Start-up Competition!
Members of the Blippar team were celebrating well into the night after winning the top prize at LeWeb London’s prestigious startup competition last month. The event saw 650 startups submit applications for a chance to pitch in the front of a select group of Judges at LeWeb’s first London conference. On Day1 we were up [...]
Another Blippar first with Interactive Graffiti6 t-shirts!
The Blippar team reached another first last week; we are absolutely ecstatic to announce our inaugural venture into blipping apparel! To celebrate the release of “Stare Into The Sun,” Graffiti6 partnered with Blippar – currently launching in the U.S. to become one of the first bands to ever offer an interactive augmented reality t-shirt which [...]
Blippar triumphs at Augmented Reality Awards!
Our very own Jess Butcher was lucky enough to attend the AR Summit Awards as Blippar won “best browser” at the Augmented Reality Awards held in London last night. The AR Summit awards are indeed the first UK awards for the augmented reality industry, they are designed to recognise and reward companies successfully developing new [...]
Paddy Power risks high treason
Mischievous betting firm Paddy Power are taking the ultimate gamble: risking a charge of high treason by bringing Her Majesty The Queen to life on any 10 pound note through the augmented reality app Blippar. Her Majesty having just recovered from her Jubilee celebrations will be sharing her views with Paddy Power on England’s chances, [...]
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