Archive for the ‘Print Press’ Category
Close on the heals of our successful interactive Stylist edition, Blippar were excited to extend our partnership to the ShortList title for another fully interactive edition this month – including the world’s first ‘playable’ cover! We, of course, all knew that it was a brilliant edition; the team here spent hours playing Chuckie Egg off the cover, [...]
As reported by Arif Durrani of campaignlive.co.uk, Cindy Gallop has challenged that “Advertising agencies need to “blow themselves up and start again” in order to make themselves relevant to the new world order” and safeguard their future, according to the former industry leader and entrepreneur….
Films and music (and TV show formats) and great marketing, in mobile and other formats, is something we Brits are rather good at exporting to the world. We have a bit of a history for it, just as James Bond has a bit of a history… at being cool….
This Summer Blippar teamed up with Maybelline to showcase their new ColorShow Nail Laquer. By blipping a press advertisement which is featured in glossy magazines across the US, you can interact with the virtual color wheel, and try on the nails for yourself. Orange Fix is our shade of choice, which you can try [...]
It would be fair to say we got a gist of how well the blippable edition of Stylist was being received whilst watching twitter go crazy that week with 1000s of positive, amazed comments and readers posting 100s of hair and outfit photos of their friends and colleagues – but it wasn’t until we looked [...]
It’s been an incredibly busy week in Blippar HQ, and we’re proud to announce today our latest blipp, this time again with a print publication: Telegraph Media Group is to launch a multi-platform campaign in partnership with Lexus to promote the launch of the new GS model and brand proposition ‘Creating Amazing’. The campaign launches [...]
In all the flurry of activity over the past few months, our weekly collaboration with the Sunday Times InGear supplement on a blippable column each week has fallen a little under the radar. We’re very proud to have been working with InGear for a number of weeks now to help them bring the video content [...]
In February 2012, our team at Blippar was very happy to announce our collaboration with the immensely popular boyband The Wanted. We created the world’s first interactive tour brochure for popular boyband The Wanted’s UK tour which visited 16 cities in England, Ireland, Scotland, Wales and N. Ireland during the spring of 2012. The tour [...]
Like a lot of Londoners, we’re excitedly looking forward to the Olympics and we’re very proud to collaborate with Sport Magazine on an augmented reality issue with Sir Steve Redgrave as the cover star of Sport magazine’s first ever interactive issue, which is available today, Friday May 11th 2012. The magazine’s Legends issue features a [...]
Blippar’s very proud to announce that Guardian News & Media will be running its first augmented reality print ad this weekend to promote the Guardian iPad edition. The ad, which featured in the main section of the Guardian Saturday 21 April, and as a polywrap around the Guardian Weekend magazine, will take advantage of augmented [...]