Archive for the ‘Out of Home’ Category
KitKat and Blippar partner again for ‘Cross Your Fingers’
We love chocolate and sweets in the office and were very excited when Nestlé again called upon Blippar to help bring the KIT KAT ‘Cross Your Fingers’ campaign to life through augmented product packaging and point of sale elements and 6-sheet posters. The KIT KAT ‘Cross Your Fingers’ campaign is the fourth time Nestlé has [...]
Clinique launched its first ever mobile AR advertising campaign
Leading premium cosmetics brand Clinique launched its first ever mobile augmented reality advertising campaign, bringing the print ads for its Even Better foundation range to life with a range of extra information on people’s smartphone screens. This includes vox pop videos which show how women can feel ‘even better’ using the foundation, and links to [...]
Tesco partners with Blippar for UK’s first augmented reality Press and Out of Home print campaign
Tesco has introduced the country’s first image recognition augmented reality print campaign as part of its new Big Price Drop campaign, which kicked off on Monday 26th Sept. The high profile activity, bought and planned by Initiative and IPM, launches with a major two week TV campaign – including peak domination on ITV1 this evening [...]
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